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Agency / Paid Social

Gaming Niche Agency, Lead Gen Optimization

A digital agency owner specializing in the gaming niche struggled with high cost per lead and low engagement. A full campaign overhaul turned ad spend into a predictable lead engine.

01 / Context

The Challenges

What we walked into

  • 01 High cost per lead despite substantial ad investment
  • 02 Low engagement rates across existing ad campaigns
  • 03 Quality lead generation was inconsistent and unreliable
  • 04 Ad spend was not translating into scalable business growth
  • 05 Targeting, creatives, and bidding strategies all needed rework

02 / Approach

Our Strategy

The plan we shipped

  • 01 Conducted a comprehensive audit of the client’s existing ad campaigns
  • 02 Identified key gaps in targeting, creative assets, and bidding strategies
  • 03 Revamped ad creatives with engaging gaming graphics and compelling CTAs
  • 04 Refined audience targeting to focus on highly engaged gamers
  • 05 Optimized bidding strategies to maximize efficiency
  • 06 Continuously monitored and optimized for lead quality, not just volume

03 / Outcome

The Results

What changed in the numbers

  • 01 Total ad spend of just $1,578.53 across the optimized campaigns
  • 02 Generated 122 qualified leads in the gaming niche
  • 03 Cost per lead reduced to $12.93
  • 04 Higher engagement rates from gamer-focused creatives
  • 05 Improved lead quality enabled the client to scale effectively
  • 06 Sustainable performance through continuous optimization

"We don't ship vanity metrics. We ship pipeline that compounds, month after month."

— The Respondlytics playbook

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