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Paid Search / Growth

Google Ads, 2.25M User Acquisition Engine

Our client was struggling to generate leads from Google ads. We took over and, over four years ending 2022, turned the account into a customer acquisition engine that brought in 2.25 million users.

01 / Context

The Challenges

What we walked into

  • 01 Client was struggling to generate leads from Google ads
  • 02 Existing campaigns weren’t driving meaningful customer acquisition
  • 03 Brand recognition and market reach were limited
  • 04 Sales growth had stalled despite ongoing ad spend
  • 05 No clear system for testing what actually worked

02 / Approach

Our Strategy

The plan we shipped

  • 01 Took full ownership of the Google ads account and rebuilt the approach
  • 02 Ran continuous A/B testing on ad copy and graphics to find winning combinations
  • 03 Refined targeting to focus on the right audience for each campaign
  • 04 Doubled down on winning creatives while killing underperformers fast
  • 05 Optimized campaigns continuously across the full four-year run

03 / Outcome

The Results

What changed in the numbers

  • 01 2.25 million customers acquired over four years ending 2022
  • 02 Immense sales growth driven directly by Google ads
  • 03 Major lift in brand recognition and market reach
  • 04 Consistent wins for the client across multiple campaigns
  • 05 A repeatable A/B-tested playbook that kept compounding results

"We don't ship vanity metrics. We ship pipeline that compounds, month after month."

— The Respondlytics playbook

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