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Agency / Paid Social

Gaming Agency, Scalable Facebook Lead Gen

A digital agency in the gaming niche was paying too much per lead on Facebook with low conversion rates. An in-depth campaign rework cut CPL while keeping lead quality high.

01 / Context

The Challenges

What we walked into

  • 01 High cost per lead despite substantial Facebook ad investment
  • 02 Low conversion rates across existing campaigns
  • 03 Needed to reduce CPL without sacrificing lead quality or volume
  • 04 Audience segmentation, creative, and bidding all underperforming
  • 05 Growth was capped by inefficient ad spend in a competitive niche

02 / Approach

Our Strategy

The plan we shipped

  • 01 Performed an in-depth analysis of all current Facebook ad campaigns
  • 02 Introduced visually appealing, interactive creatives tailored to gamers
  • 03 Refined targeting parameters to reach highly engaged gaming audiences
  • 04 Employed advanced bidding techniques to optimize ad spend
  • 05 Continuous monitoring and iterative adjustments for peak performance

03 / Outcome

The Results

What changed in the numbers

  • 01 Total ad spend of just $633.41 across the optimized campaigns
  • 02 Generated 20 high-quality leads in the gaming niche
  • 03 Cost per lead reduced to $31.67
  • 04 Higher engagement and conversion rates from sharper creative and targeting
  • 05 More sustainable, scalable growth in the competitive gaming market

"We don't ship vanity metrics. We ship pipeline that compounds, month after month."

— The Respondlytics playbook

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