Skip to content
Respondlytics AI
All case studies
Agency / Paid Social

Gaming Agency, Facebook CPL Reduction

A digital agency in the gaming niche was burning budget on Facebook ads with high lead costs and low conversion rates. A full-funnel rework brought CPL down while protecting lead quality.

01 / Context

The Challenges

What we walked into

  • 01 High cost per lead despite a substantial Facebook ad budget
  • 02 Low conversion rates across existing campaigns
  • 03 Lead quality and volume both needed to be preserved
  • 04 Audience segmentation, creative, and bidding all needed work
  • 05 Growth was capped by inefficient ad spend

02 / Approach

Our Strategy

The plan we shipped

  • 01 Conducted a thorough evaluation of the client’s Facebook ad campaigns
  • 02 Developed more engaging, visually appealing creatives tailored to gamers
  • 03 Refined targeting parameters to reach highly engaged gaming audiences
  • 04 Optimized bidding strategies to maximize efficiency of every dollar spent
  • 05 Implemented continuous monitoring and adjustments for sustained gains

03 / Outcome

The Results

What changed in the numbers

  • 01 Total ad spend of just $863.04 across the optimized campaigns
  • 02 Generated 11 high-quality leads in the gaming niche
  • 03 Cost per lead of $78.46, a significant reduction from prior performance
  • 04 Higher engagement and conversion rates from refined creative and targeting
  • 05 More sustainable, scalable growth trajectory in a competitive market

"We don't ship vanity metrics. We ship pipeline that compounds, month after month."

— The Respondlytics playbook

More wins

Keep reading

All case studies

Your turn

Want results like these?

Let's map the same playbook to your pipeline, in 30 minutes, no slides.

Check My Pipeline See more cases